Search engine marketing (SEM) is a type of online marketing that involves promoting a website or online content through paid advertising on search engine results pages (SERPs).
SEM is typically used to increase visibility and traffic to a website, and it involves bidding on keywords or phrases that are relevant to a particular product or service.
SEM typically involves using a pay-per-click (PPC) model, where the advertiser pays the search engine every time a user clicks on their ad.
The ads are displayed at the top or bottom of the SERP and are marked as “sponsored” or “ad.” SEM can also involve other types of search advertising, such as display ads, video ads, and shopping ads.
The goal of SEM is to reach potential customers who are actively searching for a product or service that a company offers.
By targeting specific keywords and optimizing ads, companies can increase their chances of attracting qualified leads and driving more conversions.